Nikki Williams, Designer

I launched my graphic design career in 2001 at a boutique design firm in my home state of New Jersey, where I spent seven years building a strong foundation in design. Seeking new challenges, I moved to New York City and joined Sherry-Lehmann Wines & Spirits as Art Director. In this role, I oversaw all aspects of the company’s retail advertising, creating compelling campaigns that showcased my ability to blend creativity with strategy.

In 2016, I established Dall Creative, a freelance graphic design studio based in Maplewood, NJ. Over the years, I’ve collaborated with diverse clients across industries, with a specialty in the wine and spirits sector. My work is driven by a passion for design and a commitment to helping brands stand out with fresh, engaging visuals that tell powerful stories.

Let’s work together to bring your ideas to life and create designs that make an impact.

WHAT THEY’RE SAYING

“Nikki is organized, professional and hardworking. Whether you’re working on a project with a clear vision and goal in mind or starting from square one, Nikki delivers exceptional work. Her attention to small details and her keen creative eye sets her apart. On top of everything else, she’s an absolute pleasure to work with— easy and fun to collaborate with.”

— Liz Mott, VP Events, Wine Spectator

“We are a small business that needed a graphic designer who could work within our budget to create a brochure for our winery in Italy. Nikki made the whole process so easy. She devoted time to understand every detail about our winery and delivered an engaging, eye-catching and informative brochure that we bring with us to Europe and the US as we market our wine. We liked her work so much, she is our go-to when updating all of our marketing needs. I cannot recommend Nikki enough to any business owner.”

— Jennifer, Podere Ciona Estate and Winery

“Nikki has a unique ability to create a special look and feel for each individual event, scenario and occasion that arises. This of course comes from her breadth of experience but also her particular and rare intuition and knowledge.”

— Mara Rudzinski, Managing Partner, Contento